Marketing Campaign
'IKEA' Soft Toys For Children Poster Design
This project reimagines IKEA's "Soft Toys for Children" campaign by focusing on stationery sets—pencils, rulers, and rubbers—designed as soft toys. The campaign encourages parents to buy practical educational resources while supporting a charitable cause.
For every stationery set purchased, one is donated to a child in need, addressing the limitations of monetary donations in underprivileged regions.
Inspired by IKEA's recognisable instruction manuals, the poster design combines practicality with a playful look. It uses simple layout and line art to visually tell the story of the transition from play to education. Bold headlines and concise text highlight the campaign's emphasis on learning through play, while numbered graphics lead the viewer through the idea. The worldwide impact is reinforced by collaborative branding with UNICEF and Save the Children, which makes the design both relevant and captivating.
Freelance Work
Wedding Cards
This freelance wedding card design project blends a sophisticated, contemporary style with traditional themes. With its delicate floral designs, gentle pastel colours, and gold accents, the design captures the wedding's romantic and cultural spirit. Every card is customised for particular occasions, guaranteeing a unified yet unique experience.
While the simple layout and typeface improve readability and sophistication, traditional symbols like Ganesh and illustrations of South Asian clothing offer a significant cultural touch. For a lasting celebration, this project showcases the ideal fusion of heritage and modern style.
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Branding
Ambleside Avengers
This branding concept was made for the 6- to 11-year-old children's football team, Ambleside Avengers. The design emphasizes unity and teamwork with a contemporary and whimsical logo that features a football on a shield.
The combination of green and gold in the color scheme represents development and success. Additionally, the logo has adaptable elements like a banner variation to accommodate various platforms and scalable icons for digital use (favicons in various sizes). The team's youthful vitality and ambitious spirit are reflected in the design, which is tidy, polished, and approachable while retaining a feeling of pride and individuality.
Publication Design
6-0! Recreational Football
The goal of this project was to create the 6-0! Recreational Football Guide, an extensive and aesthetically appealing resource that uses recreational football to promote health and well-being in those 60 and older. Clarity and accessibility for an older audience are ensured by the design's integration of simple layouts, approachable infographics, and a lively yet polished look.
The brochure presents the material in an interesting way that strikes a compromise between practicality and aesthetic appeal, highlighting important subjects including recruitment tactics, session designs, and quantifiable health effects. The study demonstrates a careful approach to encouraging social relationships and healthy lives among senior citizens.
